eaurganic

This is a monumental news day for the organic industry. The President’s Cancer Panel Report released today exhorts consumers to choose food grown without pesticides or chemical fertilizers, antibiotics, and growth hormones to help decrease their exposure to environmental chemicals that can increase their risk of contracting cancer!

“Exposure to pesticides can be decreased by choosing, to the extent possible, food grown without pesticides or chemical fertilizers…Similarly, exposure to antibiotics, growth hormones, and toxic run-off from livestock feed lots can be minimized by eating free-range meat raised without these medications,” according to the report, “Reducing Environmental Cancer Risk: What We Can Do Now,” submitted to President Obama by Dr. LaSalle Leffall, Jr., an oncologist and professor of surgery at Howard University, and Dr. Margaret L. Kripke, an immunologist at the M.D. Anderson Cancer Center in Houston.

In a letter to President Obama, the panel stated “The American people—even before they are born—are bombarded continually with myriad combinations of these dangerous exposures. The Panel urges you most strongly to use the power of your office to remove the carcinogens and other toxins from our food, water, and air that needlessly increase health care costs, cripple our Nation’s productivity, and devastate American lives.”

This landmark report by the prestigious scientific panel recognizes, at the highest level, what your products provide — essentially endorsing our industry. OTA has issued a press release to tout the panel report and is exposing the organic connection through all media channels.

The full report is here.

OTA’s press release.

Organic Certification and Labeling of Cosmetics and Personal Care Products

Organic labeling on personal care products has been a divisive issue within the organic food industry for many years. At the core of the debate lies the question of whether the scope of the Organic Foods Production Act of 1990 (OFPA) and the National Organic Program (NOP) regulations extends to the certification of personal care products.

In November 2009, the National Organic Standards Board (NOSB) recommended that the Department of Agriculture (USDA) regulate organic labeling of personal care products (the recommendation was approved by a vote of 12 to 1). Specifically, the recommendation requested that NOP develop a single national standard for personal care products.Underpinning that recommendation was concern that the array of private standards obscured the requirements for organic claims for both manufacturers and consumers.

Read the full story here: http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5084074&acct=nosb

Be Well

eaurganic

Toronto, Ontario, April 26, 2010 – d’Avicenna Inc. launches today the new look for its certified organic skincare line, eaurganic. Luxury, beauty and nature come together in eaurganic skincare’s sleek new packaging and improved formulation.  The new packaging consists of a unique paper tube and is entirely designed and manufactured in Canada. 

eaurganic’s new look features a distinctive  turquoise palette symbolizing water and the purity of eaurganic’s formulations,  highlighted by subtle stylized floral designs inspired by the herbal and floral extracts and other certified organic ingredients which make up at least 95% of the products in the line.

 “eaurganic products  have already made a name for their purity and effectiveness,” says Shahin Kalantari, d’Avicenna Inc. President and Chief Chemist who developed the line. “With this new look we want to reflect the high end nature of our products and provide consumers an image that more closely matches our luxurious products, while keeping the same prices and making this luxury affordable. Eco-chic is not just a buzzword for us, it’s a reality we bring all our customers .”

 The eaurganic luxury line is green from product to packaging.  It includes advanced night treatments, day moisturizers, and cleansers, as well as soaps, shower gels, body lotions, body butters.  All products are certified organic and contain:

• no parabens,
• no petroleum-based ingredients
• no silicone
• no synthetic fragrance or colours
• no DEA

 While eaurganic products are toxins-free and extremely gentle and safe for even the most sensitive skins, in response to concerns regarding the possible connection between phytoestrogens contained in some natural cosmetic ingredients and the recurrence of breast cancer, d’Avicenna has also reformulated its products to ensure their absolute safety.

 “The scientific research in the connection between phyto-estrogens and breast cancer is not conclusive,” says Kalantari, “however we are at the forefront of natural cosmetic formulation and are always on top all the latest developments and we decided to err on the side of caution to ensure consumer safety.”

 All eaurganic products are tested by dermatologists for irritation and they are not tested on animals.